Digital Marketing | Web Design & Development

UX-led web design and search optimised content to increase visibility and sales online.

Winter day 1-68

Our work focused on achieving the following objectives for Expedia

  • Driving online sales to Expedia.ie priority hotel pages
  • Improving organic search traffic volumes
  • Ultimately obtaining gross profit for the client

Strategy & Tactics

After initial meetings and workshops in 2015, we developed a search-optimised content marketing strategy that would help achieve the brand’s three core objectives. This resulted in: 

  • Development of target audience personas
  • Creation of the subdomain, blog.expedia.ie, on which to publish regular, relevant content
  • Design and development of a collection of microsites to engage and convert personas
  • Creation of a strategic outreach strategy to promote content and build backlinks

Delivering on our word

increase in organic search traffic year-on-year

1,608 %

increase in conversions

100 %

authority links secured with top tier publishers


Let's work together

Building strong relationships and establishing trust is just as important to us as delivering quality work. Fancy a chat?

We would love to hear from you.